Do we really need a thermometer on the side of the beer? Coors claims that their beer is brewed cold, shipped cold, and sold cold, and yet they put a temperature indicator on the side of their beers. So we’ll know when the beer is cold. Shouldn’t it ALWAYS be cold? What that really tells us is if Jo-jo monkey boy at the grocery store left that six pack out of the freezer. Nice work Jo-jo!